15 Tips to Measure your Mobile App Analytics
15 Tips to
Measure your Mobile App Analytics
These days, every business worth its salt has its own target
objectives and key performance indicators. With such programs, it has become
much easier to capture data. However, every company wants to find out how to
use data gathered through mobile app analytics in the best possible ways. If
you have launched or on the verge of releasing a native app for Android, iOS or
any other platform, here are some excellent ways that can help you to determine
how successful your mobile app is. Here are 15 Tips to measure your Mobile App
Analytics.
1.
Check the
number of app downloads
The number of downloads are not very actionable as a metric, given
that over 20% of apps which are downloaded happen to be used only once. Even if
users do not like it and uninstall the app immediately after download, the
metric remains the same. You feel your business is reaching out to hundreds of
users, while the reality might be something entirely different. In the initial
3 months of an app download, around 95% app users are lost. Naturally, the
Downloads metric is not reliable. However, if you are an app developer who
wants to move against the herd and have users pay to download your app, you
will find the Downloads metric to be useful indeed.
2.
Check the User
Lifetime Value (LTV)
This metric predicts future sales in the best possible way, and is
indicative of the lifetime worth of a user. It can help track revenue from
every user and the future or potential revenue that could be earned per user.
It is a very important metric to predict the long-term success of an app. It is
essential for realizing user engage from the time of first installation to the
time when he loses interest in the app.
3.
Consider
the Retention Rates
The retention rate actually indicates the % of users returning
after their initial visit. This is a very vital metric in mobile app analytics,
and helps continuously track in-app behavior and monetization and report it
from time to time. It can also let you use strategies in future, which are
specific to the user percentage coming back to your services or products.
4.
Use App
Performance Analytics
With a Performance Monitoring tool for your app, you can easily
record each time your app loads slow, lags or crashes. You have to use this
data to improve your app performance, and make it more capable, if you wish to
maintain or improve the user engagement rate. Your app performance monitor
should track and report performance analytics back to you.
5.
Make use
of App Ratings and Review Analytics
The ratings and reviews from users for your app will influence
public perception about your business and the number of download. Your app
ranking in the app store will also be impacted. You have to track the ratings
and reviews and communicate to the users that you value their feedbacks and
would work on the improvement of your app.
6.
Focus on Revenue
to Target Reporting
You have to track this to know whether your mobile strategies are
getting success and your revenue objectives are being satisfied. With weekly
revenue reporting and pitting the billed revenue against the target revenue, a
better report can be achieved. The team can understand how they have to meet
the targets.
7.
Get in-app
feedback
Keeping an option for in-app feedback will help you to improve the
application and enhance the user experience. It will also help you to fix
defects much faster. Proper in-app feedback details should include app version,
operating system and device details. You may also reward users for valuable
feedbacks that aid in app improvement.
8.
Focus on
AOV tracking
With AOV tracking, you can find out the best strategy for
maximizing ROI from every paying customer and even motivate non-paying ones to
splurge on your mobile app.
9.
Know the User
Conversion Points
Conversion points show whether your mobile app is satisfying your
monetary objectives by offering an amazing user experience. User conversion
points are the various events and funnels that lead to a paid conversion. You
can opt for multiple or just a single conversion point. You need to know the
factors that prevent users from converting at the key junctures.
10.
Track user
time in-app
You have to understand the amount of time spent by users in your
mobile app. On an average, 18 times more the amount of mobile websites is spent
on native apps by users. You should find out where and how users are spending
the time.
11.
Get in-app
referrals
It can track success rates and referral codes, which is vital to
the success of your app. You have to track different options in a separate way,
so that users are motivated to refer your app to their friends and social
circle members.
12.
Know the
first-time user drop-off points
For the success of your mobile app, it is important to track the
drop-off points of first-time users, and then target your campaigns to make
them return to your app and finish the tasks. You have to find out whether the
drop-off is occurring due to frequent interruptions on-screen, involvement of
plenty of steps, too quick registration demand, sub-par app performance or
other reasons.
13.
Use
user-type tracking
You have to know about your users to satisfy their requirements.
It is important to know about your user demographic, sex, industry, income
bracket, age, men vs women and various other things. If you feel the need, you
have to make adjustments to increase engagement from a specific type of user.
14.
Monitor
user sessions
If you have to find out about user engagement for your app, you
need to track the user sessions. This is a simple metric, which tracks the
total time of use, from the opening of an app to its closure. You would want to
have the maximum number of user sessions.
15.
Know the
session interval
When you understand how often users are coming back to your app,
you can predict the potential revenue and future engagements. This will help
you in making the annual projection as well as adjust your strategies to ensure
better engagement.
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